Market failures and willingness to accept smart meters: Experimental evidence from the UK

Payne Institute Fellow Greer Gosnell and Daire McCoy write about how the sustainable energy transition, governments and innovators are encouraging households to adopt smart technologies that allow for increased flexibility in energy grids. This research contributes experimental evidence regarding the import of oft-cited market failures by studying the case of a relatively new technology – the smart electricity meter – in the context of an unprecedented UK-wide government-led public participation campaign. March 1, 2023.