Bezos Eyes SpaceX Rival as Critical New Rocket Is Finally Ready

Payne Institute Faculty Fellow George Sowers contributed to this article about how when the United Launch Alliance (ULA) Vulcan rocket lifts off for the first time as soon as next week, multiple billionaires are sure to be watching.  It’s a pivotal moment for ULA, a once-dominant launch provider for the US government whose star has faded in recent years. With SpaceX now leading the commercial market and making inroads with the government on the strength of its reusable Falcon 9 rocket, ULA finds itself needing to adapt to avoid being left behind.  January 4, 2024.