MARKET FAILURES AND WILLINGNESS-TO-ACCEPT THE SMART ENERGY TRANSITION: EXPERIMENTAL EVIDENCE FROM THE UK
Payne Institute Senior Research Associate Greer Gosnell and Daire McCoy have a new working paper that discusses why there is a need to facilitate the sustainable energy transition, and how governments and innovators are encouraging households to adopt smart technologies that allow for increased flexibility in energy grids. The UK’s ambitious smart metering policy has indisputably failed to achieve its objective of equipping all dwellings with smart meters. This research uses a novel experiment to elicit the willingness-to-accept of 2,400 nationally representative UK households for smart meter installation. August 13, 2020.